Buffalo, New York, is where the American hat business New Era was established in 1920. The company started off making Gatsby-style headwear and has since grown into a full-fledged global lifestyle brand. Having a more than 100-year history in the sports industry, New Era created its first baseball cap for the Cleveland Guardians. MLB named New Era the official hat provider in 1993, NFL in 2012, and NBA in 2016. Being the only company in the history of sports to own exclusive headgear rights for the three most popular U.S.